Sunday, August 22, 2010

How to get your Website to the First Page of Google Search Results Read more: How to get your Website to the First Page of Google Search Results

Google Logo Trademark of Google, Inc.

After years of developing & marketing Websites online, I've read thousands of articles, blogs, commentaries, comments, and you name it, on the subject of search engine optimization (or SEO as it's now traditionally called).

People ask me all the time, questions like, "so should I hire a company to optimize my Website?" Or, "... so what am I doing wrong, I've got this great Website but no one is visiting it; what should I do?"

Getting ranked on the first page of Google for any keyword or phrase isn't an easy task. If you're going to take on the challenge of doing this yourself, then be prepared to work! You either have to have a lot of money or a lot of time, and for most people the former doesn't hold true so get ready to put in some "sweat equity".

First of all, it's important to understand how the Google Page Rank system works. A Google Page Rank is a term that was originally derived from a abstract entitled "The Anatomy of a Large-Scale Hypertextual Web Search Engine" (see resources below for a link to the online abstract) written by the creators of Google, Sergey Brin and Lawrence Page. In it, they described in detail, the inner organic workings of a search engine, and specifically their theorem on the computation of search engine results via a Page Rank System through Google's search engine. Their argument was that their new computation of popularity based on Hypertext Linking (or the links you would click on to take you from one Web page to another Web page, or one Website to another Website), was a far superior system that would provide better and cleaner search engine results, allowing you to find what you were looking for quicker (and without the human interference that they argued existed in search engines during the mid-90s).

So why is this so important? Well, in essence, your popularity on the Web (your Page Rank) will be determined by the number of links that are linking into your site with specific keywords and just how popular the pages are that contain those links into your site (amongst some other elements). While the actual algorithm is beyond the scope of this article, it's simply important to note that in order to get ranked high, you need several "high quality" links with your keywords coming into your site. By "high quality", of course I mean the page that's linking into you must have a high order of importance (relationally speaking on average to other Websites on the Web). For example a link from a site like Yahoo.com will be of much higher quality, then say, a site like myfavoritecookies.com.

So how do you get started getting your site to the first page of Google?

Difficulty: Challenging

Instructions

Things You'll Need:

  • A clear understanding of your targeted keywords for your Website.
  • An ability to develop content, such as through an online blog.
  • A lot of patience. Ranking on the first page of Google will take anywhere between 6 to 12 months (with at least 20-30 hours of work per month).
  1. 1

    Your first step will be to understand the specific keywords that are applicable to your Website. While it may be nice to think as broadly as possible such as (web design, rather than seattle web design), it's important to think niche so that you can get to the top of the results quicker (inverse relationship of less results equals higher likelihood to climb the ranking quicker). For this step, think to yourself, "if I was looking for my business on the Internet, what search phrase would I use?" For example, if you own a vacation rental software business, you wouldn't want to start with the phrase "rental software" but rather "vacation rental software". Knowing the keywords people might search for your business with is critical to the success of your online presence.

  2. 2

    Research your competitors. Check out the sites that rank on the first page of Google and take a careful look at how their site looks by examining their source code through your browser. But be careful not to copy content or META tags as search engines will pick up on this and penalize your site. It's very important to BE ORIGINAL.

  3. 3

    Knowing your keywords and analyzing your competitors is one thing, but designing a site that takes advantage of those keywords is an entirely arduous undertaking in and of itself. There are several criteria that come into play with Website elements to improve the search engine awarness of your Website for your targeted keywords.

    These elements are:

    a) META Tags

    b) Page Title

    c) Image ALT tags

    d) Website text

    e) SITEMAP.

    There are several rules to follow when designing and coding your site for search engine awarness (or having a professional do it for you). While the entire spectrum of rules is beyond the scope of this article (but will be addressed in an article to follow), here are a few basic tips (also see the resources below for links to valuable information regarding Web SEO-driven design & coding).

    a) Make sure your keywords are seen in your Keyword & Description META Tags at least three times but not more than seven.

    b) Make sure that your page title contains your site keywords at least once but not more than three times.

    c) Make sure that your site has at least three instances of your keywords in Image ALT tags and make sure that all your images have ALT tags that are descriptive to the actual image.

    d) Make sure your Website text has at least three instances of your keywords and not more than seven per Web page (more than that may be considered keyword SPAMING by the search engines).

    e) Create a sitemap for your Website (see sitemaps.org for more info).

  4. 4

    We've all heard the cliche that "content is king", and getting ranked high will certainly involve some element of the creation of "content" (in addition to your link popularity). Content can come in the form of articles, well-phrased comments, intuitive blogs, and other Web-based commentary that is carefully worded and properly linked to your site with your keywords (check out sites like blogger.com, wordpress.com, and blogspot.com for online blogs).

  5. 5

    Signup for an analytics software package such as Google analytics (free at www.google.com/analytics/). You'll need to learn how to read analytics to see how your progress of visits to your site is coming. You can also run your own searches on Google daily to see where your site is listing in the search engine results.

  6. 6

    Market, Market, Market. You need to market yourself every day and in every way that you can. Build links to your site on blogs, through comments, through press releases, through your local chamber of commerce publications, in print, on Craigslist, and just about anywhere you can. Also, the more info on your site, the better, so build that content and use it to spread the word about your site.

  7. 7

    Have Patience. This process is going to take you a good 6 to 12 months. You need to build content and create links daily to get ranked high. Remember, Google will need to believe that your site is more important (link wise & content wise) then your competitors for your given keywords, so you have some work ahead of you.

  8. 8

    Use your contacts. If you have contacts at other Websites, try to get them to link to you. Also, find directories online applicable to your Website and try to get listed there with your keywords or just with a link. The more links into your site, the better!

Tuesday, July 27, 2010

Most Wanted Best Adsense Tips And Secrets


AdSense Tip 1: Find Best keywords for your content


Before serving ads on a web page, check its keyword density. You can find many free keyword analyzer tools in internet searching the word "free keyword analyzer".

AdSense Tip 2: Improve your keywords


Get keyword suggestions from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance.

AdSense Tip 3: Make content rich websites


This means that content-rich websites of a popular topic should attract a large amount of ads.

AdSense Tip 4: Write a new page/blog post every day


This is very important. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site.

AdSense Tip 5: Choose the right AdSense format


The top three AdSense formats are for many webmasters:

336x280 large rectangle
300x250 medium rectangle
160x600 wide skyscraper

Another successful format is the 728x15 horizontal ad links, that can be placed under your navigation bar.

Use "Allowed site" feature of adsense to protect yourselves.If anyone put adsense codes in their websites you must not worried about it.

AdSense Tip 6: Adsense Color tips


When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well.Google Ads with no background color and no borders will always perform better. Make the border color and background color same as your page background color.

AdSense Tip 7: Position tips


Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines.

For short articles, CTR is best when ads are placed just above the content.

For long articles, CTR will improve if you place ads somewhere in middle of the content or just where the article ends.

Use Text Ads instead of Image Ads as users get more options and the payout is often higher.

Important:Don't places images next to Google ads as that will invite a permanent ban to your AdSense account.

AdSense Tip 8: Increase the number of ads, but not too much


If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.

AdSense Tip 9: Preview Google ads


You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries.

AdSense Tip 10: What not to do with adsense


Don't click on your own ads
Don't ask others to click on your Google ads
Don't manually change AdSense code
Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
Don't employ cloaking, hidden text or farm links
Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)
And also don't refresh your site excessively.

AdSense Tip 11: Use section targeting


Use section targeting to emphasize some content in your page.

AdSense Tip 12: Your Google ads should be visible


Make sure your text ads are visible well to the surfers in all screen formats.

AdSense Tip 13: Use AdSense channels


You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best.

AdSense Tip 14: Follow Adsense Programme Polices


Strictly follow the rules mentioned in Adsense policies. You will always earn more monet from Adsense if you do it.

AdSense Tip 15:Never modify the Google Adsense HTML code

AdSense Tip 16: Don't place ads in pop-up windows,error pages,empty pages
You must always remember to not to do it.

AdSense Tip 17: Don't start a "MFA"(made for adsense) web site


You will never make money out these Made for Adsense websites. Instead, write on topics what you are passionate about. Don't waste your money and time searching on high-paying adsense keywords lists.

AdSense Tip 18: Block Low Paying Adsense Ads


Block low paying advertisers with Filters.

AdSense Tip 19: Adsense For Search


Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors

Free Blogger select the domain with the domain co.cc(Setting Google Adsense For CO.CC Domain)

Well, let’s get our point, below is how to set up or change blogspot domain with Co.CC:
  1. Click here if you have not yet had your Co.CC domain. Please register first if you haven’t has your own account.
  2. After you have your account, please sign in to www.co.cc with your account. image
  3. Click the Getting A New Domain tab (with assumption that you haven’t had your domain name). image
  4. Type the domain name you want, click the Check availability button to check the availability of your domain name, repeat if unavailable.
    image
  5. If the domain name is available, click Continue to registration button as the screenshot below image image
  6. Congratulations, you now have your own domain name of Co.CC. To be noted, you haven’t managed the setting to your new domain.
In order to do setting to your new domain of Co.CC you can follow these steps below:
  1. As usual, you sign in first with your account, then click Domain Settings as you see at the screenshot below
    image
  2. Click Set up at your new domain name as seen at the screenshot below, then it will appear the wordsPlease domain setup now as the notification that your new domain name of Co.CC has not been set up.
    image
  3. Click the words Please domain setup now to set up your new domain name of Co.CC. On this page, you will choose one of the three domain setup as Manage DNS, Zone Record, and URL Forwarding. For those who want to change the blogspot domain name with Co.CC, you should choose the Zone Record by click it or its radio button.
    3zone
  4. After you choose Zone Record, there will appear the setting option as the screenshot below
    image
    At the dialogue box, fill the Host with your domain name of Co.CC, e.g. www.loanconsulting.Co.CC(the Host name of my Co.CC domain). Then at TTL let it as 1D, for Type, choose CNAME, and Valuefill with ghs.google.com. After all fields are filled out, click the Set up button. You can see the example of my setting as the screenshot below image
  5. Now you finish setting your new Co.CC domain, but usually you have to wait for about 48 hours until your new domain is active.
Well, now it’s time to change the blogspot domain with Co.CC domain. Please follow the steps below:
  1. Log in to blogger with your account.
  2. Click Settings at the dashboard
    image
  3. At the Settings page, click Publishing
    image
  4. When you are at the Publishing page, click Custom Domain
    image
  5. At the page of Publishing on custom domain, you are not asked to buy the domain (except you want it), but we will use the blogspot domain that we have made, then click Switch to advanced settings to change your blogspot domain with Co.CC domain.
    clickswitch
  6. At the page of Advanced Settings fill with your Co.CC domain at the field of Your Domain e.g.www.loanconsulting.Co.CC (it’s my Co.CC domain). The for Use a missing files host? Leave it asNo and at the field of Word Verification fill with the words that appear with blur (colored and unclear). After all fields are filled out, click Save Settings.
    image
  7. Be sure that Save Setting at Point 6 is successful with the sign as the words Settings Were Saved Successfully at upper right of the page
    image
  8. You have finished changing your blogspot domain with Co.CC domain.

How To Refresh Your Blog Automatically

1.Login to your blogger dashboard--> layout- -> Edit HTML

2.Scroll down to where you see tag .

3.Copy below code and paste it just after the tag.


Note: Replace http://yoursite.com with your blog or website URL. Here in above code, 15 is the time period between 2 page refresh. Change it as your choice.

4.Now save your template and you are done.

How Add META TAGS to Blogger blogs

If you don't know what meta tags are, and what is the importance of adding meta tags, here is the detailed description on how to add them to your blogger(blogspot) blogs or any website.

Do you know adding meta tags is so important if you want to get more traffic from search engines like google,yahoo,msn,etc,especially the meta description is the most important one.

If you don't know what meta tags are,Meta tags are the tags which describes your site and tells the search engines what your site is all about.Adding meta tags is an important factor in SEO.(Search Engine Optimisation).Meta tags allows search engines to index your web pages more accurately. In other words,Meta tags communicate with the search engines and tells more information about your site and make it index correctly and accurately.
Here is an example.This is what I got when I typed 'Kranthi tips' in the Google Search Engine.


adding meta tags to blogger
As you can observe.'Tips and tricks............' is the meta tags description which I added to my site.

We have to add two meta tags to the head section of the template.One is the Meta description which describes your site and another one is Meta Keywords which tells about your site keywords(what your site is all about)

Here is how to add meta tags to your blogger(blogspot) blog:

1.Sign in to your blogger dashboard>click the 'layout' button[see the screenshot below]
click on the 'layout' link
2.Click on the 'Edit html' tab
click on the 'edit html' tab




Here is the code you have to add


'DESCRIPTION HERE' name='description'/>
'KEYWORDS HERE' name='keywords'/>
'AUTHOR NAME HERE' name='author'/>



DESCRIPTION HERE:Write your blog description
KEYWORDS:Write the keywords of your blog
AUTHOR NAME:Write the author's name(Your name)

add the code just like this
Don't forget to add description and keywords.
and save the changes.


IMPORTANT:

Several people were filling with just the keywords in the description.DON'T DO THAT.Google and other search engines will ban your site from the search engines list if you did so.And also,don't repeat the keyword more than 3 times.

That's it!You have sucessfully added the metatags to your blogger(blogpsot) blog.If you want to check whether you added the meta tags correctly or not,just type 'meta tags analyzer tool' in the google and you will find so many sites which can check whether you have added the tags correctly or not.

How to Install Google Analytics on Blogger

Google Analytics Blogger LogoWouldn’t it be nice to know how many people actually visited your blog each day? How about knowing which of your posts are the most popular? Well surprisingly Blogger doesn’t currently offer any native blog analytics but fortunately there is Google Analytics — available for free.

Google Analytics is a great tool that will show you all sorts of useful information about how people found your blog, keywords they searched on to find you, where they came from and even how long they stayed. You’ll learn more about where your visitors come from and how they interact with your blog. This is a must tool if you are trying to build a profitable blog otherwise you are flying blind!

This article will show you how to add Google Analytics to your Blogger blog. It’s a fairly simple process and doesn’t require any technical skill at all.

Step #1 – Setup a Google Analytics Account

Go to Google Analytics and sign in using your Blogger login. If your account doesn’t work for some reason, you can create a new one instead. Once you login you’ll see a screen that looks like this:

Google Analytics Blogger Sign Up Step 1

Click on the “Sign Up >>” button and proceed to the next step which will ask you for your general information. Website URL, Account Name, Country, and Time Zone. The screen will look like this:

Google Analytics Blogger Step 2

If you noticed, I just put my Blogger url (without the http://) and called it “David’s Account” because this is your top-level container for 1 or 100 different websites so it’s a good idea to name it something more general. The next step will ask you for your contact information which includes your first name, last name, phone number, and country. Easy so far right? :-)

Google Analytics Blogger Step 3

Your last step in signing up will ask you to accept the user agreement terms and conditions which you should read (just kidding…who actually ever reads these entire legal terms anyhow?).

Google Analytics Blogger Step 4

Now this next screen is very important. This is the code you will need to copy and paste into your blogger template. Go ahead and click into the box and it will automatically highlight the entire block of code for you. Now you need to copy that code and paste it into notepad or into a MS Word document. Save it as you’ll need to use it later.

Google Analytics Blogger Step 5

After you click on the “continue >>” button you will be taken to your brand new Google Analytics dashboard! You will see your blogger blog listed but with no analytical data….yet.

Google Analytics Blogger Dashboard

Ok, now you are done with setting up your Google Analytics account. The next step is placing the tracking code into your Blogger template so it can report back to Google Analytics and provide you with some cool data points.

Step #2 – Adding GA Tracking Code to Your Blogger Template

This is not a very difficult step even if you are afraid to touch your template code. Login to your Blogger account and then click on the “Layout” => “Edit HTML” tabs. This will bring you to the template code. Before you make any changes, I advice you to back up your template just in case there are any problems. After you’ve done so, continue reading.

Now in the edit template html code window, scroll all the way to the bottom of your template code and look for the tag. There should only be one of these closing tags in your template. If you can’t find it then your template wasn’t properly created and you should add one right above the tag.The tag should always be your last line of code in your template. It signifies the end of your template.

Ok, now go back to the code you saved before in a Word Doc from Google Analytics. You are going to copy it and paste it right above the tag as illustrated in the image below. The yellow highlighted code is the new GA code I just pasted into my template.

blogger google analytics code 2

Save your template and you shouldn’t get any error messages. If you do, it’s most likely not related to this GA code and something else with your template itself. Assuming you’ve been successful with your save, you are all done embedding the GA code in your template!

Step #3 – Confirm Google Analytics is Tracking

Go back into your Google Analytics account and look at your dashboard. Most likely you will see a little yellow exclamation mark under the “status” column that looks like this: google analytics tracking not installed. This means everything isn’t working properly yet which is fine because we are about to tell GA we just added the code. From your dashboard, click on the “edit” link which is located to the far right.

Google Analytics Blogger Dashboard Edit

After you click on that link, you’ll see another screen like below. It will say “Tracking Not Installed” followed by a link “Check Status”. You’ll want to go ahead and click on that link which will tell GA to visit your site and look for the new code you just pasted in your template.

Google Analytics Blogger Dashboard Check Code

Assuming you pasted the code in there as instructed above, GA will find the new code and begin tracking everything on your blog. If you are still having problems, it’s most likely something to do with GA and you should read their help guide to troubleshoot your problem.

Google Analytics Blogger Dashboard Success

The message seen here, “Waiting for Data” means you have correctly setup GA and data is being gathered! Click on the top left Google Analytics logo and it will take you back to your dashboard. From there click on the “View report” link and that’s where all your very important Blogger visitor data will start appearing!

Google Analytics Blogger Dashboard Results

Now it usually takes an hour or so before you will see any data (maybe longer if you don’t get much traffic to your blog) so please be patient. Trust me, you’ll be logging in at least once a day just to see how much traffic your blog is getting. It’s very addicting and powerful information to learn from. You’ll be surprised which posts are your most popular and what countries people are coming from to read your blog.

Google Analytics is very powerful and we have just learned how to install it into your Blogger template. We haven’t even scratched the surface on the features and reporting it can do. For most Bloggers, this will be enough. Data will be collected and you will just review it. Others with more in-depth goals (like selling products or services, creating a sales funnel, etc) will want to spend more time learning GA. Hope you enjoyed the tutorial and don’t blame me for your new found addiction!

Why Most Bloggers Are Stuck – Reporters vs Experts

There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.

I’ll be frank – you want to be the expert.

Reporters leverage the content of the experts and in most cases people start off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc… experts in most cases simply make more money and attract more attention.

Most Bloggers Are Reporters

The thing with expertise is that it requires something – experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).

There’s nothing wrong with reporting of course and for many people it’s a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts – there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.

Don’t Replicate Your Teacher

If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a “guru” (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.

The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry – the Internet marketing industry – not realizing that without expert status based on a proven record and all the perks that come with it, it’s next to impossible to succeed.

Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it’s fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche – Internet marketing – and rarely have any key points of differentiation.

How many products out there do you know of that all claim to teach the same things – email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It’s a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let’s face it – making money as a subject is one of the most compelling) – your natural inclination is to follow in their footsteps.

If the key is to become an expert and you haven’t spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.

Report on Your Process, Not Others

The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people’s work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.

It’s okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it’s fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there’s. Frame things using your opinion – your stories – and don’t regurgitate what the expert said. The key is differentiation and personality, not replication.

Expertise comes from doing things most people don’t do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.

You Are Already An Expert

Most people fail to become experts (or perceived as experts) because they don’t leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.

Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of…well fear.

Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven’t much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.

Reporting Is A Stepping Stone

If your previous experience and expertise is from an area you want to leave behind or you are starting from “scratch”, then reporting is the path you must walk, at least for the short term.

Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.

Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.